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FAQ

Have a question? Find answers to commonly asked questions about our digital marketing agency, from our services to how we can help your business succeed online.

  • What is the difference between digital marketing and digital advertising?
    Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sale.
  • How can I measure the success of my digital campaign?
    You can measure the success of your digital marketing campaigns using metrics such as website traffic, conversion rate, click-through rate, and return on investment (ROI). It’s important to set clear goals before launching your campaigns and then measure your results to determine if you achieved them
  • Why do you need digital marketing?
    Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the COVID-19 pandemic. The reality is that the digital environment isn’t going away anytime soon. The way people consume information and content has changed with the times, and businesses need a strong online presence in order to find, attract, and keep customers. After all, those customers practically live online these days! Plus, digital marketing has the added benefit of being measurable and agile; you can quickly adjust campaigns based on rich data, which is a marketer’s dream
  • How do I get my website to the top of Google?
    The coveted top spot on Google is the holy grail of digital marketing. But there’s no quick fix to getting it. A variety of digital marketing strategies come together to get a business or web page to “rank” (show in the top search results) on search engines. These strategies all play an important role and include identifying keywords or phrases, optimizing website pages for these keywords, improving the website experience, driving traffic to your website via other channels, developing content that people share and find valuable, and using paid advertising to leapfrog other results. Over time, different pages on your website should climb up the Google rankings when people are searching for your products, services, or content related to your business.
  • What are web security best practices?
    Web security is essential to protect websites and user data. Best practices include using HTTPS, input validation, authentication and authorization, regular security updates, and protecting against common web vulnerabilities like SQL injection and cross-site scripting (XSS). All our websites come with all standard and leading security available.
  • What is SEO, and why is it important for web development?
    SEO (Search Engine Optimization) involves optimizing a website's content and structure to rank higher in search engine results. It's crucial for web development because higher search engine rankings can lead to increased organic traffic and better visibility for a website.
  • What is a content management system (CMS)?
    A content management system is a software platform that allows users to create, manage, and publish digital content on the web. We use WordPress, and Wix.
  • What is web development?
    Web development is the process of creating websites or web applications. It involves designing, coding, and maintaining websites to ensure they function correctly and provide a good user experience.
  • What is a responsive web design?
    Responsive web design is an approach to web development that ensures a website's layout and content adapt to various screen sizes and devices. It aims to provide an optimal user experience on desktops, tablets, and mobile phones.
  • How do I handle negative comments on social media?
    Some brands have this common misconception that social media is a place full of negativity. Even if it were so, it’s better to know that there is a place where customers express all sorts of opinions, rather than being oblivious. When it comes to handling this type of comments, you only have two options. First of all, you can choose to address your customers’ concerns in an attempt to regain their trust. Bear in mind that in some cases there can be no retention if you’re not doing so. Even satisfied customers will start questioning your customer service standards if they notice such approaches. Secondly, you can turn to the content moderation solutions provided by the social media platforms. Our social media concierge service includes handling any customers comment, questions, or reviews.
  • Which social media platforms should I use?
    The only correct answer is, “Not all of them.” You can be successful with one social media channel, though keep it to a max of three or four main ones to focus on. (Unless you’ve got a big team to handle more than that—then by all means, go for gold.) When choosing which social platforms to use, look for matches that: are where your audience hangs out have advertising or other promotional options align with the types of content you want to create
  • What is a social media manager and what do they do?
    A social media manager is someone who manages social media for a brand or multiple brands. A social media manager’s responsibilities can span across social media marketing strategy, content creation, performance analysis, social listening, community management, and, sometimes, customer service. Alongside their team, they social media managers also plan organic and paid campaigns, develop a content calendar, and network with other brands and influencer partners.
  • How do I get more followers, especially on a brand new account?
    Consistently post high-quality, relevant content your target audience wants to see. Experiment often to discover which types of content work best. But how do you do that? Sticking to a focused editorial calendar and regularly repurposing content.
  • What is creative development?
    Creative development refers to the process of generating and refining creative ideas and concepts for various artistic and marketing projects. It involves brainstorming, designing, and producing visual, audio, or written content.
  • What is the creative process, and how does it work?
    The creative process typically involves several stages, including inspiration, research, ideation, concept development, refinement, production, and evaluation. It's a cyclical process that may vary depending on the project and the creative team's approach.
  • Why is creative development important?
    Creative development is essential for producing engaging and effective content in fields like advertising, marketing, design, and entertainment. It helps capture the audience's attention, convey messages effectively, and achieve project goals.
  • What is the role of creativity in marketing and advertising?
    Creativity is crucial in marketing and advertising because it helps brands stand out, connect with their target audience emotionally, and communicate messages effectively. Creative campaigns can leave a lasting impact on consumers.
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