Display advertising refers to the strategic placement of visual advertisements, such as banner ads, image ads, and interactive ads, across websites, mobile apps, and other digital platforms. These ads aim to capture the attention of the target audience and promote brand awareness, product offerings, or specific marketing messages.
SEM, or search engine marketing, involves the use of paid search advertisements to enhance online visibility and attract targeted traffic through search engines like Google, Bing, or Yahoo. By bidding on relevant keywords, businesses can ensure their ads appear prominently on search engine results pages (SERPs), driving potential customers to their websites or landing pages.
Targeted advertising uses methods like geofencing, OTT advertising, and social media advertising to reach specific audiences with relevant messages. Geofencing targets users within defined geographic boundaries using GPS or RFID. OTT advertising promotes products or services to viewers on streaming platforms. Social media advertising targets users based on their demographics, interests, and behaviors on popular platforms.